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joyful brand positioning for passionate souls


You have 15 seconds to tell the world why you matter.

It's time to stand out.

You’re here to make an impact. How do you share the essence of your story with others? How do you set yourself apart from other service providers offering what you do?


The answer is how you position yourself and your personal brand. It’s time to show your customers and clients who you are, not just what you do. It’s time to show them why it feels SO good saying YES to working with YOU.

Attention spans are shorter than ever. The world is more distracted each day. This is not the time to be business neutral. I craft brand positioning that creates connection, conveys your loving intelligence, and reflects your business' deeper purpose. I help you stand out.


Are you communicating the heart and soul of what you do? Let's make sure!


Now is the time to boldly define you and your business as a captivating and meaningful offering in this new world, and with a bit of wordcraft and a little witchcraft, I can help.

What is a Brand Definition?


Ready to feel seen and heard? Your brand definition is a reflection of YOU. It blends brand positioning with soulful insight to celebrate your incredible uniqueness in this world.


A Brand Definition can:

  • Inspire content creation

  • Amplify your experience working with a brand designer or website copywriter

  • Provide you with an outside perspective

  • Give you unprecedented levels of confidence and clarity


A Brand Definition is your reminder and reconnection of why the world needs you NOW.


I waited until today to do an "unveiling" for myself and I am truly blown away. You have such an amazing gift and such a talent. WOW - I love it! Thank you!  No way would I have ever been able to do this for myself!

- Kim R.

You did magic, Jennifer. You have a gift!

- Jane A.

Hire her - there is no one smarter, brighter, more insightful or passionate. Having Jennifer by your side is the absolute best it gets. 

- Deb C.

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