About Me

(aka The Word Witch)...

Drinking cold brew and casting copywriting spells in 15 words or less

I've been in and out of advertising life, but I've always been a writer, no matter the job title. As a copywriter and brand expert, I've helped startups and established organizations alike identify and hone their market relevancy to shape the strategies that help businesses grow. I've counseled some of the biggest brands in the world (Apple, The Body Shop, Motorola, The Muppets, Polartec, Hewlett Packard) as well as small brands with big dreams.
As an award-winning writer and author, I wrote a humor column for several years and wrote four children's books. I won a national contest for Best First Line to a Literary Work and was named a Best Humor Writer by the Erma Bombeck Writer's Workshop.  
I returned to agency life to help run one of the country's most successful PR and Marketing firms. With the pandemic, like 2 million other women, I left the workforce to focus on family.


With Define, I'm now dedicating my solo practice to supporting other business owners and executives.

Ready to get started? 



If you’re into Myers-Briggs, I’m an INFJ — the rarest profile that makes up only 1 to 3 percent of the population. What’s it mean? In short, I’m an introverted advocate with strong intuitive abilities. I notice patterns related to human nature and can translate idealism to action.


Share your dreams with me today!